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Sir Alex Ferguson retires – an analysis of the immediate reaction on Twitter

Old Trafford, Manchester (Photo credit: Sean MacEntee) At 09:20 this morning Sir Alex Ferguson retired after 26 years in charge of Manchester United. The club, and the manager, are respected and...

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Meet FreshMinds – 5 events we’re speaking at

Real-Time Research: An MRS Intelligence Summit 30th January, The Cumberland Hotel, London Thanks to digital technologies, consumer behaviour has changed beyond all recognition. And this has huge...

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Digital trends round-up – March 2014

Each month we bring you the FreshMinds digital trends round-up- a summary of innovations, new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world....

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Meet FreshMinds – 6 chances to hear us speak this June

This June, we’ll be out and about speaking at a number of conferences, including Marketing Week Live, The Market Research Summit and The Platforum’s Technology Showcase: Top Gear III. Join us to hear...

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Why social is about more than just social data

Didn’t make it to the Market Research Summit last week? I spoke about why we need to take a much broader view of social. Rather than looking at social data and the impact it can have on the decisions...

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